After losing traditional Hollywood film and TV shoots to rival U.S. states like Louisiana and New Mexico, the Ontario provincial government is looking to lift its local production sector by luring 3D flicks and 2D-to-3D conversion work up north.

In the wake of “Avatar,” the Ontario Media Development Corp. on Friday unveiled a two-year $1.4 million 3D Film Innovation Consortium (3D FLIC) to expand Toronto’s 3D film expertise.

OMDC president and CEO Karen Thorne-Stone said her agency, which markets the province as a film location in Hollywood, is looking to build out Ontario’s 3D infrastructure to entice Los Angeles producers with next-level 3D projects to complete.

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In the wake of the success of Avatar and Sherlock Holmes, virtually every media commentator agrees that the future of the film business is in 3-D. But as the industry attempts to explore the storytelling potential of what is essentially a new medium, the local film industry finds itself facing an adjustment to a new type of production.

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A team of filmmakers, scientists and psychologists has raised over $1.4 million in funding for York University’s 3D FLIC – a two-year effort with assorted film industry partners intended to spur on more 3D film production in Toronto and throughout the province.
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Rogers Communications is in talks with potential partners to bring a new 3D television channel to Canada, David Purdy, vice-president of video products at Rogers, said in an interview.

Consumer demand for 3D television will be tested in the United Sates as ESPN, Discovery and Imax partner to launch a shared 3D television channel in the next few months.

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Delhi-born documentary filmmaker Ali Kazimi, an associate professor in the department of film production at York University here, will lead a team of filmmakers for research in 3D (three-dimensional) cinema.

The filmmakers will work with vision scientists, and psychologists in the two-year research project – called the 3D Film Innovation Consortium (3D FLIC) – about the future of 3D film production.
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