Posted on July 9, 2010

Study on the effects of exposure to S3D

July 9 to July 23

Study on the effects of exposure to S3D. ‘Heavy users’ needed.

Contact Juana Awad for further info

Posted on June 3, 2010

Exploring the third dimension – York University’s new 3-D FLIC research program

York University’s new 3-D FLIC research program aims to create a new vision for Toronto — and bring a whole lot of Hollywood money to town.

Anumber of 3-D motion pictures have come and gone over the years (remember Jaws 3-D?), but something about the more than $1.8 billion Avatar grossed worldwide has those in the industry think- ing that this time, the glasses are on for good.
However, with stereoscopic film technology — the new wave of 3-D — being so new, its possibili- ties are largely untapped, as filmmakers are pretty much making up processes and techniques as they go. That’s a situation a group over at York University are hoping to capitalize on, with their two-year academic-industry partnership program, the 3-D Film Innovation Consortium (3D FLIC).
Posted on May 5, 2010

3D FLIC launches into orbit at Cinespace

From the works of James Cameron to Werner Herzog, 3D films have become a cinematic trend of epic proportions. On the crest of this wave of stereoscopy, York officially launched the 3D Film Innovation Consortium (3D FLIC), a $1.4-million academic-industry partnership to build capacity for stereoscopic 3D (S3D) film production in the Greater Toronto Area and Ontario.

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Posted on April 25, 2010

The future is

Forget Avatar, it was just the tip of an ice-cube. In comparison, the three-dimensional iceberg that’s drifting in its wake towards the entertainment industry is far bigger than the effect James Cameron’s $2.7-billion grosser has wrought. It looks set to change the course the industry till the visible technology horizon.

The technology that Cameron’s film is credited to have breathed life into has been around in some way or the other since the 1890s, when a 3D moviemaking process was first patented in Britain. Over the next century came technologies that failed on the cost-benefit scale. What Avatar did was to show the marketing possibilities of 3D — marking the second coming of the old magic.
Filmmakers at home, too, want to ride the wave. India’s first 3D movie was in 1998 — Jijo Punnoose’s Chhota Chetan. Then came a few animation films, but not much more. Now Pooja Bhatt wants to make a Jism sequel in 3D. Ram Gopal Varma has announced an adventure flick and a horror movie in the format. The animated Bal Hanuman 2 has just been released on 3D. Call it the Avatar effect.

It’s not just about films. Last month Samsung, Sony and Panasonic launched 3D television sets in India. Taiwan’s Acer has launched a 3D laptop. Computer games such as Avatar, Batman: Arkham Asylum and G-Force are available across the country on the format. This year’s football World Cup will be the first one to be telecast on 3D. Much of these must have been in the works for years. What has brought about their releases now?

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Posted on April 23, 2010

3D FLIC launch event at Cinespace Film Studios

3D FLIC was officially launched on April 23rd 2010 at Toronto’s Cinespace Film Studios.

Over 100 industry and government delegates were on hand to learn about 3D FLIC’s unique convergence of academia, industry, art and science. Demonstrations included the 3D Camera Company’s new Hawkeye S3D camera with a live 3D footage feed; a demo of 2D to 3D conversion by Communications Research Centre Canada in association with Cinespace Film Studios and Creative Post Inc.; a demo reel from Starz Animation Toronto; and a presentation of Side Effects Software Inc.’s procedural 3D animation software Houdini.

Left: From left, Stan Shapson, vice-president, research & innovation at York; David Choat, vice-president of human resources at the Ontario Centres of Excellence; Laura Albanese, parliamentary assistant to the minister of culture and MPP for York South-Weston; Karen Thorne-Stone, president and CEO of the Ontario Media Development Corporation; and Jim Mirkopoulos, vice-president of operations at Cinespace Film Studios

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